“A picture is worth a thousand words.” We hear it all the time, and yes it’s true. This adage most definitely should be followed when creating LED display content. Keep in mind that all data suggests that on average advertisers have 5 seconds to retain viewer attention. This means you have merely a few seconds to convey your message.
For clear and effective advertisements use ten to fifteen words and pair your text with attractive graphics. “Show, don’t tell” is another adage that we emphasize in the LED world. The most attractive ads are not filled with words. It is better to dedicate your time into creating one image that conveys a strong message.
Clean images with clear, legible text are critical in optimizing the use of your LED display. Our cloud includes applications such as Canva which allow anyone to create professionally made ads. Choose from hundreds of templates and edit them to your liking. But always remember “less is more.”
